AIM Events Ltd is thrilled to announce its official rebranding to AIM Experience Group Ltd, marking a strategic evolution in its mission to build the best possible members’ club that is powered by collective experiences and a holistic approach to luxury lifestyle management. Founded with purpose, AIM Experience Group aims to solve two common challenges for its members: the shortage of time and the desire for a vibrant, like-minded community of individuals to connect with. This rebranding reasserts the brand’s commitment to delivering exceptional quality, seamless service, and personalised experiences that empower people to live in the moment.

Supporting this transformation, AIM Experience Group has expanded its leadership team with key appointments and promotions that align with its commitment to delivering unparalleled service and operational excellence. Ian Kidd joins AIM as Chief Operating Officer, bringing over 25 years of luxury and hospitality expertise to the company and having served in multiple managerial roles in leading hospitality brands, including The Savoy, Mandarin Oriental and Claridge’s. Ian’s leadership and guidance will be instrumental in driving AIM’s future growth. Also joining the team is Prudence Stubbs as Head of Events, whose impressive background in luxury event management enhances AIM’s ability to create unforgettable and personalised experiences globally. Under her guidance, AIM Experience Group will continue to deliver extraordinary events that embody elegance, attention to every detail, and a client-centric approach.

Following the rebranding, AIM Experience Group is also pleased to announce Clare Lickley's promotion to the position of Director. Having served as a key member of the AIM team for a number of years, Clare will continue to lead and oversee the group's membership strategy going forward.

Andrey Makiyevskiy, AIM’s Co-Founder, remarked, “With this rebranding and expanded leadership team, AIM Experience Group is well placed for the next stage of its growth as a global hospitality brand. We firmly believe in the fact that standout brands start with standout people, which is why we are also thrilled to announce the above team changes and warmly welcome Prudence and Ian to AIM. This marks an important moment in the brand’s history and serves as a further testament to our unwavering commitment to driving innovation and creating the best possible experiences as well as products for our clients.”